HVACR Business - September 2009

ConTEnTS SEPTEMBER 2009 / vol. 4 / no. 4

FeATuRes

10;How to Sell ‘Comfort’ to Customers

We’ve taken strategic steps to educate customers about solutions that will make their homes more comfortable. In this article, I will share those steps, which we have used to successfully sell high-end systems.

Columns

5;More Options for HVACR Leaders

We are providing more ways than ever
for you to achieve improvement goals for
yourself and your business.

12;Consider Taxes and Other Factors When Acquiring

New Equipment

This article will summarize the business, tax and other financial considerations associated with the lease-versus-purchase decision. Ultimately, only you can decide which approach is best for your business.

By Richard Hartman
15;Four Steps to Improving
Employee Performance

Working with your team to systematically improve employee performance can be challenging, frustrating, and rewarding all at once. But it is one of the most important leadership responsibilities you have.

By Terry Tanker
6;Communicate Effectively with
3 Types of Regular Meetings
Nothing is more important than proper
communications, but many company
owners, general managers, and leaders
don’t understand this.
By Paul Grunau
16;Do You Fear Internet Marketing
and Social Media?
Take these three small steps to begin using
these valuable online tools.
By Ron Smith
9;Five Ways to Boost Fall
and Winter Sales

Fall is the time to be proactive and make sure your customers understand that heating and air conditioning are necessities, not luxuries. Make sure they call you for the repairs and replacements by working on customer-loyalty programs now.

By Mike Coyne
19;Getting the Most from
Electronic Tools

Individuals and businesses invest an enormous amount of time and money in buying, learning, and maintaining tools to manage workload. But few people are getting the highest level of benefits from these investments. Now is the time to change this.

By Kerry Gleeson and Bary C. Sherman
By Kari logan and Chelsea leines
By Ruth King
DepARTmenTs
8;Management Resource Shelf
21;Calendar of Events
22 20 Questions With Jim Folk

How to really clean up with HVAC system replacements!

AIR DUCT CLEANING

Don’t just offer HVAC system replacements—offer indoor air quality and additional energy efficiency solutions.

INSULATION

You’ll make more money at every stop, plus help your customers save on energy costs. What better way to get referrals and repeat business — satisfied customers will return to you in the future, not your competition.