Handshake Deals
Belong in the Past
By Terry Tanker 5
Cash Needs Should
Drive Revenue Goals
By Ruth King 8
Being a Malcontent is
Better Than a Has-Been
By Michael Feuer 11
HVACR Issues Could
Spark Election Debate
By Charlie McCrudden 16
New Requirements for
Verifying Citizenship
By Mike Coyne 20
APRIL 2012 / voL. 7 / No. 4
6 Signs You Need To
Special Section:
Thermostat Sales
By Jim Hinshaw 12
Rebuild Your Brand
Page 22
5 Keys To Good
Sales Partnerships
By Geoffrey James 19
HPC Essentials
That Drive Sales
By Larry Taylor 30
How Customers
Define Your Brand
By Lee Gientke 32
4 Must-Have Traits
For New Hires
By Patrick Valtin 34
Business Anniversaries: How to Party With a Purpose Page 26
Management Resource Shelf
Time for a Tablet? .............................. 7
Hiring Guide: Service
Agreement Sales......................... 36
20 Questions With Ron Smith,
HVAC Visionary................................. 42 >>
