HVACR Business

MAR 2014

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/272242

Contents of this Issue


Page 23 of 37

HVACRBUSINESS.Com 20 HVACR Business m a rc h 2 0 1 4 Y our business is composed of two types of assets: tan- gible property and intangible property. Tangible property includes the property you can physically touch, such as your offce building, com- puters, and stationery. Intangible prop- erty (i.e., intellectual property) includes the property you cannot physically touch, such as your business name, web- site, and advertising materials. It is your business's intellectual property that is the most valuable asset of your business. Most people understand the importance of a business's tangible property. For example, if there were a fre in your offce building, you may be temporarily closed until you make the necessary repairs. However, most people do not understand the importance of a business's intellectual property. For example, if a former employee stole your company's name or logo, this could be devastating to your business! In fact, it could cause you to be permanently out of business. There are various types of intellectual property. The most prevalent are trademarks, copyrights, patents, and trade secrets. The difference between them all is not always clear. This article will help HVACR business owners to understand the importance of copyrights. What can be protected by copyright? In the United States, the Copyright Act of 1976 grants legal powers to creators of "original works of authorship." This statute explicitly defnes the categories of works that are protected: literary works, musical works (including accompanying words), dramatic works (including any accompanying music), pantomimes and choreographic works, pictorial, graphic, sculptural works, motion pictures and other audiovisual works, sound recordings, and architectural work. Everyday examples of things that a business owner could protect by copyright are websites, photographs, articles, blog posts, advertising material, commercials, podcasts, movie clips, computer programs, and sometimes jingles and logos. What cannot be protected by copyright? Even though copyright law protects various types of works, it does not protect everything. Most importantly a copyright does not protect ideas, only the expression of those ideas. For example, you may have an idea for a commercial. It may even be original. However, if you never put your idea into action and "fx" the idea on some tangible medium, like a flm or movie board, then it is not protected by the statute. By Beniam Biftu, esq. Authors of original works automatically get copyright protection when they create their work; however, there are several benefts to registering your work with the federal government. E x p E rt A dv i c E Copyright Basics for small Business Owners Protect Your Intellectual Property with Registered Copyrights Panasonic sets another milestone in the history of ductless split systems with Exterios, our new 28.5 SEER system featuring powerful, low-ambient operation for optimum power, control and performance. Its breakthrough inverter technology also enables fast, flexible operation for reduced energy consumption. Learn more about Exterios at us.panasonic.com/aircon. INTRODUCING THE INDUSTRY'S MOST ENERGY EFFICIENT HEATING AND AIR CONDITIONING SOLUTION

Articles in this issue

Links on this page

Archives of this issue

view archives of HVACR Business - MAR 2014