HVACR Business

MAR 2014

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/272242

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HVACRBUSINESS.COM HVACR BUSINESS M A RC H 2 0 1 4 3 FEATURES 16 Selling HVACR Equipment in a Post-Millennium Era Email and social media have changed the sales process. Develop a solid website, a social media presence, and the operations to support sales growth. By Jaime DiDomenico 18 The Right HVACR Tools Can Drive Field Performance Work faster, cleaner, and quieter by flling your trucks with the right tools to save time and frustration on the job site. By Bill Spohn COLUMNS 5 Winners and Losers Learn from your past mistakes and don't be afraid to fail. By Terry Tanker 6 Hiring Smart Find the right candidates by using a thorough recruitment process that includes well developed job descriptions and interview questions. By Lisë Stewart 10 Employee Education and Training: In the End, We All Win Employee education and training is an investment in the future success of your company. By Wade Mayfeld 12 Your Acid Test – Do You Have Too Much Inventory? Follow this trend over time to identify problems as soon as they start. By Ruth King 14 Three Key Processes Driving Your Business Knowing how and when work gets done improves customer outcomes. By Peter Hungate 20 Copyright Basics for Small Business Owners Learn what copyrights protect, what they don't, and why it's important to register them with the government. By Beniam Biftu, Esq. 23 The Transformational Leader Three leadership techniques to take your company to the next level. by Greg McAfee 28 5 Telephone Customer Service Tips for HVACR Contractors Tips to put into place today to improve telephone customer service. By Gere Jordan DEPARTMENTS 8 HVACR Business Stock Index By Margot Crabtree 9 Management Resource Shelf The art and science of sales: Five 5-minute videos to up your sales game. 30 20 Questions with Tony Petrolle President of Gaithersburg Cooling & Heating CONTENTS MARCH 2014 / VOL.9 / NO.3

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