HVACR Business

JUN 2015

Help hvacr contractors master the critical components of business management.

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HVACRBUSINESS.Com HVACR Business J U N E 2 0 1 5 15 W hether you're a local HVACR business or a na- tionwide operation, your brand image makes a big impact to your bottom line. Along with making sure your brand is recognized and remembered for the right reasons, it's just as important to not be recog- nized for the wrong reasons. In the past, applying a "How's My Driving" sticker to the back of company trucks was the best method for feets to protect their brand image. The problem with this method is there's no way to know for sure if the feedback received is legitimate, or if the public will even call in when they see a driver doing some- thing wrong. Your brand image is far too important to leave up to chance or take someone else's word for it; you need quantifable data that will let you know for sure. By using a GPS tracking solution, you protect your brand image by preventing unsafe driving behavior, eliminating un- authorized usage of company vehicles, reducing your environmental impact and ensuring every customer has an ex- cellent experience when choosing your services. Driver Behavior There's nothing worse for your business's brand image than when your company vehicles fy past other drivers (potential customers) on the road or worse, cause accidents. Your vehicles are moving billboards, so you want to make sure your business is represented in the best way possible. Using GPS tracking to monitor safety will prevent accidents, possibly even fatalities, being associated with your brand image. Since you cannot sit shot- gun with your drivers throughout the workday, monitoring safety through a GPS tracking solution is the next best thing. To stop unsafe driver behavior while it is happening, automated alerts can be sent to management and drivers when vehicles surpass the posted speed limit, are rapidly accelerating or harshly breaking. A reminder that this activity is being monitored should also rectify this be- havior immediately, which will reduce accidents and prevent long term damage to your brand. unauthorized usage Your vehicles could give your business a bad name after hours of operation too, that is, if you're not monitoring odd- hours usage of company vehicles. Using GPS tracking to monitor vehicles not only during the workday, but also dur- ing non-working hours will ensure your company owned assets are not being used inappropriately. Unfortunately, it's all too common for company vehicles to be used to run errands on the weekends, perform side jobs, take brakes at inappropriate places and many other types of unauthorized usage that could leave a negative im- pression about your business. GPS Tracking By Jenny MalcolM, content marketing specialist for gps insight PRoTecT your Brand IMaGe since you cannot sit shotgun with your drivers throughout the workday, monitoring safety through a GPs tracking solution is the next best thing. with GPS tracking can notify you when your vehicles are moving where or when they shouldn't be, ensuring you have full control over your brand image at all times. Go Green! Developing a green initiative is be- coming increasingly important to brand image for businesses, especially for Continued on page 18 W E L C O M E T O T H E F U T U R E O F H VA C . LEARN MORE AT YELLOWJACKET.COM ASSEMBLED IN THE U.S.A. THE YELLOW JACKET ® MANTOOTH ™ WIRELESS DIGITAL P/T GAUGE No hoses. No manifolds. No refrigerant loss. No hassle. The ManTooth™ P/T Gauge uses a wireless connection to give you actual pressures, temperatures, superheat and subcooling – all the info you need to do your job better and faster. Available in a single package with one pressure/ temperature module with boot, a temperature probe clamp, a usb charging cable, and the ManTooth™ app. Or dual package, which gives you a second pressure sensor and clamp tethered to the main unit. Because who doesn't like working better and faster? VISIT THE APP STORE OR GOOGLE PLAY TO DOWNLOAD T H E Y E L L O W J A C K E T ® M A N T O O T H ™ R S A A P P.

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