HVACR Business

JUN 2015

Help hvacr contractors master the critical components of business management.

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forane.com 800-245-5858 SEE THE DIFFERENCE WITH FOR ANE® 4 27A Forane is a registered trademark and The Easy Retroft is a trademark of Arkema. It's easy to see why Forane ® 427A refrigerant is the clear choice for R-22 retrofts. Forane ® 427A is a better match to R-22 than other retrofts over a wide range of applications, offering close capacity and pressures to R-22, with no oil change required in many installations. See the difference with Forane ® 427A - The Easy Retroft ™ . See the benefts at ark.ma/husky Contents JUNE 2015 / vol.10 / no.6 FEATURES 8 Amazing Transformations this year's tops in trucks Fleet Design Contest winners transformed their boring, drab trucks into eye-catching, memorable designs that make lasting impressions with customers. By Pete Grasso 15 Protect Your Brand Image By using a GPs tracking solution, you protect your brand image by preventing unsafe driving behavior, eliminating unauthorized usage of company vehicles, reducing your environmental impact and ensuring every customer has an excellent experience. By Jenny Malcolm 19 Create a Culture of Safety with Your Fleet Implementing a feet management solution and providing technicians with in-house driver education courses can help to improve the safety of your drivers, vehicles and reputation. By Kevin Burnett 20 Risk Management Shouldn't Be Risky Business Instead of focusing on fnding the best insurance policy for when an accident occurs, why not focus on preventing it from happening in the frst place? It's important to identify and prioritize items that can help reduce or eliminate accidents. By Matthew Stangle COLUMNS 5 A Champion for the Trades While one Hour Heating & Air Conditioning will certainly beneft from Mike Rowe's celebrity endorsement, the industry as a whole has a lot to gain — including the recruitment of new technicians. By Pete Grasso 22 Understanding Your P&L: Gross Margin, part 2 Gross margin should not vary more than a few points each month. If it does, then you must fnd out why the margin is varying. By Ruth King 24 5 Steps to Satisfy an Unhappy Customer Both unhappy customers and happy customers deserve to be treated like they are your only customer, especially in the HVAC world. By Gere Jordan DEpARTMENTS 6 Stock Index Markets Inch Ahead in Lackluster session By Margot Crabtree 25 Management Resource Shelf GPs solutions 27 Contractor's Voice Fleet, Van & truck equipment and Accessories 30 20 Questions with Bill Stueber owner of Blue Ridge Heating & Cooling in Pine Beach, n.J.

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