HVACR Business

JUN 2015

Help hvacr contractors master the critical components of business management.

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HVACRBUSINESS.Com HVACR Business J U N E 2 0 1 5 5 Terry Tanker Publisher ttanker@hvacrbusiness.com Jim McDermott Vice President Editorial Director jmcdermott@hvacrbusiness.com Pete Grasso Editor pgrasso@hvacrbusiness.com Megan Lasalla Art Director mlasalla@hvacrbusiness.com Bruce sprague Circulation Manager bs200264@sbcglobal.net Barbara Kerr Executive Assistant bkerr@hvacrbusiness.com submissions editorial submissions: pgrasso@hvacrbusiness.com advertising staff WesT COAsT sOuTH CenTRAL Terry Tanker Publisher Tel 440-471-7810 Fax 440-471-7943 ttanker@hvacrbusiness.com eAsT COAsT sOuTH eAsT Jim Clifford East Coast Regional Sales Manager Tel 201-362-5561 Fax 201-334-9186 jclifford@hvacrbusiness.com HVACR Business, founded January 1981, is a monthly national trade magazine serving contractors, mechanical engineers, manufacturers, manufacturer represen- tatives, wholesalers, distributors, trade associations, and others in the heating, ven- tilating, air conditioning and refrigerating (HVACR) industry primarily in the USA. The editorial focus and mission of HVACR Business is to provide business owners and managers with the very best business management concepts available. Critical topics covered include leadership, management, strategy, fnance, sales, marketing, training, education, staffng, operations, human resources, legal issues, customer service and more. We are dedicated to helping contractors master these key man- agement skills and provide them with the resources necessary to build strong, prof- itable companies. Every effort is made to provide accurate information, however, the publisher assumes no responsibility for accuracy of submitted advertising and editorial information. Copyright©2015 by JFT Properties LLC. No part of this publication may be repro- duced in any form or by any means, electronic or mechanical, or by recording, or by any information storage or retrieval system, without written permission from the publisher. Subscription Rates: Free and controlled circulation to qualifed subscribers. Non- qualifed persons may subscribe at the following rates: U.S. and possessions: 1 year $48; 2 years $75; 3 years $96; Canadian and foreign, 1-year $108 U.S. funds only. Single copies $8. Subscriptions are prepaid, and check or money orders only. Subscriber Services: To order a subscription or change your address, write to HVACR Business, 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145 or call (440) 471-7810; or visit our Web site at www.hvacrbusiness.com. For questions regarding your subscription, please contact bkerr@hvacrbusiness.com. HVACR Business (ISSN 2153-2877) Published monthly by JFT Properties LLC., 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145. POSTMASTER: Send address changes to HVACR Business, 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145. Periodicals postage paid at Cleveland, OH and additional mailing offces. (USPS 025-431) www.hvacrbusiness.com THe HVACR MAnAGeMenT MAGAZine 24651 Center Ridge Road, Suite 425 Westlake, OH 44145 Tel: (440) 471-7810 Fax: (440) 471-7943 Web site: www.hvacrbusiness.com (ISSN: 2153-2877) A Champion for the Trades G et ready for a lot of attention — the HVACR industry just gained a shining star that's sure to elevate awareness for all of your companies. The Direct Energy family of brands (One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky electric) recently inked a partnership with Mike Rowe, the creator and execu- tive producer of CNN's "Somebody's Gotta Do It" and Discovery's "Dirty Jobs." If you're not familiar with Rowe, I can't imagine where you've been for the last 10 years. Since "Dirty Jobs" went on the air in 2003, Rowe's face, personality — and voice — has been a major pres- ence on television, radio and, most re- cently, social media. Rowe is also known for his s t r a i g h t - f o r w a r d way of telling it like it is, which frequently goes viral as in the case last summer when he responded to a fan who asked for career advice (Career Advice is a Dirty Job, Publisher's Page July 2014, pg. 5). As a part of the partnership with Direct Energy, Rowe will appear in several television commercials, radio ads and in printed material alongside real technicians from each of the brands. But, it goes so much further than that. While One Hour Heating & Air Conditioning will certainly beneft from Rowe's celebrity endorsement, the industry as a whole has a lot to gain. For starters, through this partnership, Rowe will raise a lot of awareness to something many consumers seem to overlook — their HVACR and mechanical systems. Anything that gets this topic top-of-mind for customers and potential customers can have a positive impact on all companies in the industry. Rowe is a champion of hard work. In 2008, he founded the mikeroweWORKS Foundation to promote the skilled trades as a career option and help equip Americans with technical and critical thinking skills. The Foundation awards scholarships to men and wom- en who have demonstrated an interest in and an apti- tude for mastering a specifc trade. "The goal of mikeroweWORKS is pretty simple — help close the skills gap by encouraging men and women to get the training they need to pursue good jobs that actually exist," Rowe says. "One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky are perfect partners because, collectively, they of- fer thousands of jobs waiting to be flled. And they know frst-hand what a 'good job' really is." Another, and perhaps more important, part of Rowe's partnership with Direct Energy involves his foundation. The Direct Energy brands have committed to donat- ing $100,000 in scholarships to the mikeroweWORKS Foundation over the course of 12 months, and will work alongside Rowe to promote the skilled trades industry. His backing of our industry and the jobs available within it might just be the solution to the perceived technician shortage that's been a problem for HVACR contractor owners. Of course, we all need to do a better job of promoting the benefts of a career in HVACR. In an exclusive interview with our Publisher Terry Tanker, Rowe said: "It's really important, in my view, to address the fact that your industry has done a bad job of presenting the opportunities in a way that is appeal- ing. It's a hard thing to accept, but every company I've worked with that struggled with recruiting has gotten in their own way." Rowe's solution, summed up in two words, is really quite simple: Be genuine. Through their partnership, Rowe and Direct Energy are stepping up in a huge way to promote HVACR as a desirable, viable career path. Rowe is providing a celeb- rity kick-start, but the responsibility to recruit, train and educate technicians belongs to all of us. To learn more about Mike Rowe, his Foundation and his partnership with the Direct Energy brands, visit profoundlydisconnected.com and check out Terry Tanker's exclusive interview in next month's issue, 20 Questions with Mike Rowe. n editor's Page By PETE GRASSO Rowe is providing a celebrity kick-start, but the responsibility to recruit, train and educate technicians belongs to all of us.

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