HVACR Business

JUN 2015

Help hvacr contractors master the critical components of business management.

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HVACRBUSINESS.Com HVACR Business J U N E 2 0 1 5 9 Blue Ridge Heating & Cooling Pine Beach, n.J. 9 vehicles Jennifer stueber, vice president Jennifer Stueber and her father Bill talked about wrapping their trucks on and off for about a decade. Finally, about nine months ago, after taking a business development course together, they de- cided to make the investment in updat- ing the brand for Blue Ridge Heating & Cooling. "Change can be very hard to deal with," she says. "My father had a very diffcult time, because he spent 20 years building what we had. But, ev- ery company that's been around a while eventually changes with the times." It started with the compa- ny logo, which then turned into a redesigned website and, eventually, new wraps for the feet. Because Blue Ridge has an open book policy with employ- ees, bringing the team into the design pro- cess seemed natural. BEFORE Continued on page 11 "Our whole team was involved," Stueber says. "Our change has actually helped our team grow very close togeth- er in a positive way." Like many companies, Blue Ridge has a mutigenerational workforce, and getting everyone to agree on a company design was a process. "We have an age gap, whereas the younger employees wanted something modern and the older employees wanted For nearly 10 years, Richard Weaver's feet has had the same design. But, early in 2014, he knew it was time for Best in the West Air Conditioning and Heating to go with something new. "It took us a while to come up with what we were going to do, but it was worth it," he says. "I knew, basically, what we wanted to incorporate, but our de- sign frm was able to put it all together." Aside from the logo, which is encap- sulated by a red boomerang, Weaver had only two other requirements for the de- sign: it had to stand out, but not be over- verbalized; and it had to include his dog Memphis. "When we lost our previous dog, we decided to do a promotion with a local animal shelter where we gave away a 16 SEER unit," Weaver explains. "It was re- ally popular, and we realized we had a lot of clients who also loved animals." It was Weaver's wife who suggested they put their new dog, an Australian Shepherd they rescued about a year and a half ago, on the vans. "When you look at the dog as you pass by the van, the head seems to follow you," he says. "I didn't know it was going to do that until it was done, but I thought that was cool." Customers enjoy the optical illu- sion too, often walking or driving back and forth past the vans just to watch Memphis "move." On their old trucks, Best in the West used some red, with mostly blues and white. So, when the designer presented Weaver with a mostly red design, it was a bit of a shock. "When we saw this design with all the red, it practically jumped off the paper and we knew it would look great on our vans," he says. "From far away, you can read the van and see who we are and how to contact us, but up close the detail is amazing." Weaver says the new design, and es- pecially Memphis, have had a huge im- pact on referral business, with many new customers calling for repairs simply because they're animal lovers. Because of this, he plans to use his dog on other forms of advertising too. "If you don't advertise, it's like blink- ing in the dark," he says. "You're the only one who knows what you're doing." tions The 2015 Tops in Trucks Fleet Design Contest winners transformed their boring, drab trucks into eye-catching, memorable designs that make lasting impressions.

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