HVACR Business

APR 2017

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/810030

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CONTENTS APRIL 2017 / VOL.12 / NO.4 F E A T U R E S 8 Use Social Media to Improve Customer Satisfaction Proactive, customer focused social media efforts are one of the most impactful things you can do to improve customer satisfaction with your company. By Daniel Lemin 11 Embracing Change is Good for Your Business When you commit to change, it's important to put processes in place that keep the change working. By Jodie Deegan C O L U M N S 6 Why Employees Steal from Your Company e is heart wrenching. You work hard and you never expect people to steal from you. When they do, your first reaction is disbelief, then sadness. By Ruth King 15 Telematics is Driving Forward Safety Programs As a mobile workforce, it's crucial to have the best procedures in place to ensure workers' safety as they commute in company vehicles. By Jenny Malcolm 19 Know Your Competition e key to knowing and beating your competition has little to do with the other companies in the marketplace. By Karan Dhillon D E PA R T M E N T S 5 Editor's Notebook While hope should not be the foundation of your business plan, it's certainly an essential aspect. Pete Grasso 22 Product Focus Residential Cooling ; Commercial Air Distribution 24 Business Insights Fittings 26 20 Questions with Mike Abrashoff Former U.S. Navy Captain and leadership author S T AY C O N N E C T E D Stock Index: Stocks Remain Positive, but Momentum Slips Sales: Overcome Common Sales Objections Risk Management: Protect Yourself with a Social Media Policy Visit hvacrbusiness.com to read this Web Exclusive content. RACK 'N ROLL © Adrian Steel Company 2016, all rights reserved. Adrian Steel Company is an independent equipment manufacturer, prices may vary. Please visit AdrianSteel.com to contact your local distributor for further details. AdrianSteel.com DROP DOWN LADDER RACK Exclusive twist-to-adjust feature Fit the rack to your ladder in mere seconds with innovative adjustment knobs. Easy reach handles and two-stage drop down Easily load and unload ladders with the most ergonomic load height of any ladder rack available. Anyone 5'4" and taller can operate! Corrosion resistant design The natural aluminum finish and sealed steel drive shaft protects your ladder rack from the elements and reduces corrosion, all while lightening your load with a rack that's 15% lighter than traditional steel racks. GRIP LOCK LADDER RACK Exclusive tilt angle Anyone 5'7" or taller can easily load and unload ladders. Secure clamping mechanism Save time and gain peace of mind by quickly clamping your ladder into place. Eliminate the uncertainty of strapping your ladders down. Corrosion resistant design The natural aluminum finish protects your ladder rack from the elements and reduces corrosion, all while lightening your load with a rack that's 15% lighter than traditional steel racks. FINALLY, A LADDER RACK DESIGNED AROUND YOU. LEARN MORE AT ADRIANSTEEL.COM/LADDER-RACKS

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