HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/833679

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Page 12 of 55

13 HVACR BUSINESS JUNE 2017 www. hvacrbusiness .com continued from page 11 RUNNER UP Griffin Service Saint Johns, Fla. 4 vehicles WADE TAYLOR & TOM CASEY, DIRECTORS When you're a start-up company, every- thing you do is from scratch — including your fleet graphics and company branding. Sometimes, that can be a challenge. e beauty of it is, you can do whatever you want. "We want an upscale, high-end clientele, so we modeled the colors and look aer the Ferrari emblem and colors," says Wade Taylor, president of Griffin Service in Saint Johns, Fla. "We originally were going to do green, blue and white, but aer bouncing ideas off family, friends and a business coach we decided to go a different direction." e yellow and black design, with a touch of red, Griffin settled on was no ac- cident. Taylor and Tom Casey, chief qual- ity officer, did extensive market research. "We took pictures of every work van and truck we'd see in our area and put them on a poster board in the office," Taylor says. "We set out to design something with col- ors and graphics that absolutely no one in the area had." Although their fleet is small (for now), it leaves a lasting impression. e company receives comments all the time from peo- ple saying they see their trucks everywhere and they can't miss them. "I've had people ask to let them drive one so they can advertise for us," Taylor says. "I may soon put together that program." RUNNER UP Vanderford Air League City, Texas 14 vehicles ROBERT VANDERFORD, PRESIDENT Nine years ago, one of the Tops in Trucks Fleet Design Contest runners up was a bright blue truck with snowflakes and a red ribbon running through the Vanderford Mechanical logo. is year, rebranded as Vanderford Air, the updated design is yet again among the best. "We wanted to standout and be iden- tified just by glancing at our vehicles, so we added a bright yellow that faded into our original blue color," says Robert Vanderford, president of Vanderford Air in League City, Texas. "Having the snow- flakes in the design has been a trademark design since we started having our vehicles wrapped." Vanderford originally came up with the design in 2006, and has made tweaks and improvements through the years. Recently, the company changed the name from Vanderford Mechanical to Vanderford Air, due to con- fusion on what services we provided. "We designed a new logo at this point along with a color scheme that popped more," Vanderford says. "We actually held a competition among designers for the logo, and involved our employees in the process." Vanderford says his employees love driving the vehicles, which he believes adds another level of professionalism to their job. "Professionally identified vehicles and professionally identified work uni- forms help portray the expectation of professionalism that customers de- serve," he says. Like in many areas of your business, you grow and make changes for the better. "I read HVACR Business every month, and always enjoy seeing the Tops in Trucks Fleet Design Contest," Vanderford says. "Every year the designs get better and more creative … it's motivated me to make changes and design upgrades." continued on page 25

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