HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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www. hvacrbusiness .com 19 HVACR BUSINESS JUNE 2017 "e update covered everything from our logo to our office paperwork, so the trucks were another facet of that process," Rackler says. "We chose our colors to be bold and stand out from the competition in our area. ey have served us well for many years now." Rackler says they didn't want to change the design too much, because it was im- portant for it to still be a recognizable John Wayne truck. "Sometimes it isn't being fast that counts, or even accurate; but willing." e design stemmed from Jon Wayne's desire for its trucks to leave a lasting impression. "We simplified the amount of infor- mation contained on the trucks and real- ly focused on our name, logo and trades," Rackler says. "We even removed our web- site and minimized our phone number, as we found that most customers were simply Googling our name before contacting us." Instead of going with a full wrap, Jon Wayne's fleet graphics are made of cut, 3M graphic materials. Rackler has found that the longevity of the 3M materials is a big advantage, and it works well with his phi- losophy of less is more. "In my opinion, a lot of wrapped trucks are too cluttered and you can't really even tell what message they're trying to get across until you get up close," he says. Wraps have a typical lifespan of three to five years before they fade out and peel off, Rackler says. e 3M graphics are easy to replace if they get damaged. "It looks like it's going to be another fine day." Vehicle recognition remains one of the top responses from Jon Wayne's customers during its information gathering process. "Just the internal stimulation we've re- ceived from our employee's getting new vehicles to drive is a major return on in- vestment," Rackler says. "ey serve the customer every day and this helps make that service even better." e fleet definitely speaks for itself. It remains a strongly branded Jon Wayne Service Company vehicle, while still por- traying a new fresh look. "My dad taught me a long time ago, 'All Business is Show Business,'" Rackler says. "is fleet of trucks means business." Employees love the new vehicles and refreshed design. ey elicit a high sense of pride when driving by the competition on the road or pulling up to the customer's home. "Hurry it up. We're burning daylight." One of the more interesting elements of the new truck design is the huge JW brand circle watermark, which is done in 3M reflective tape. "We use that material on some other things and thought, 'Hey let's see what it looks like on here," Rackler says. "I couldn't be happier with the result … that reflective watermark really pops like neon at night." Jon Wayne's singular goal remains to provide the area's finest services, prod- ucts and customer care with honesty and integrity "We built a sound and stable business by always trying to do the right thing and keeping our customers' best interest at heart," Rackler says. u Pete Grasso is the editor of HVACR Business magazine. To download an entry form for the 2018 Tops in Trucks Fleet Design Contest, visit hvacrbusiness.com/topsintrucks. www. hvacrbusiness.com CATIV Clamp-On Meter and Voltage Tester DL220 W W W . U E I T E S T. C O M This CATIV rated meter offers AC/DC voltage, AC Amps, resistance, continuity, LRA Inrush and data hold Essential Functionality The sliding clamp jaw* combines a fork meter, a current hook and voltage tester Three-In-One I I Copyright ©2017 Kane USA Inc. All Rights Reserved. *Patent pending

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