HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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Page 24 of 55

25 HVACR BUSINESS JUNE 2017 www. hvacrbusiness .com Aztil Air Conditioning West Palm Beach, Fla. 100+ vehicles LOUIS LIONELLI, OWNER Many contractors use their fleet as the primary marketing initiative, but when you have more than 100 vehicles on the road — each with a unique design — you're really making a statement. "e big Aztil logo is consistent on all our trucks, but each one has a 100 percent unique design," says Louis Lionelli, owner of Aztil Air Conditioning in West Palm Beach, Fla. "I got tired of not standing out, so I decided to go the opposite direction and make sure every single truck was memorable." Many of the trucks in Aztil's fleet feature spe- cific themes. So, when there's a community event, Aztil sends a truck that ties in nicely. Whether it's a holiday, a season or simply pa- triotic (such as the com- pany's voting themed truck), Aztil has a truck to fit. "More than half our new customers refer to our fleet marketing cam- paign as the reason why they called," Lionelli says. "And customers get ex- cited to see what the next design will be — many of them call the office sim- ply to compliment us on a truck they saw." e excitement from his customer base is what motivates Aztil to continue to take its designs to a higher level. at excitement is also reflected in the pride, at- titude and workmanship of the company's employees. "e uniqueness of our designs forces everyone to look at our fleet," Lionelli says. "You will never forget Aztil's truck once continued on page 26 S C A N Q R C O D E TO V I E W V I D E O TREATS Up 2 tons of cooling SAFE Non-polymer, oil-soluble formula safe for system components and recovery equipment ECONOMICAL Solution to your AC&R leaks ISO 9001:2008 & AS 9100C CERTIFIED COMPANY INJECTION METHODS 2 Condensers Evaporators O-rings Hoses YOU CHOOSE EZ-Ject ™ or GLO-STICK ® WHICH WILL YOU CHOOSE THE MOST TRUSTED CHOICE FOR AC&R LEAKS IS COOL SEAL ™ A/C LEAK SEALER ? continued from page 13 HONORABLE MENTION

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