HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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Page 25 of 55

HONORABLE MENTION 26 HVACR BUSINESS JUNE 2017 www. hvacrbusiness .com S E L L G R E A T D U C T L E S S E A R N S W E E T R E W A R D S TWO PROFITABLE DUCTLESS LINES Premium and mid-tier ductless split systems in capacities up to 48,000 Btus, including 115 volt cool-only models in 9,000 and 12,000 Btus. Single and multizone systems available. THE DUCTLESS ADVANTAGE PROGRAM $15 per system reward increasing to $25. Get training- 4 and 8 hr. NATE Certified courses. Exclusive 1 yr. labor warranty and 10 yr. parts and compressor warranty ( J Series Ductless ). Online support tools. Learn more at FriedrichAdvantage.com 1-866-623-7822 www.friedrich.com Dutton Plumbing Simi Valley, Calif. 50 vehicles ERIC DUTTON, OWNER Like most companies, Dutton Plumbing's trucks were basic white with a blue and red logo on the side. Nothing special and nothing memorable about them. "I wanted our trucks to be visible, so we did some research on what the most visible colors are," says Eric Dutton, owner of the Simi Valley, Calif. based company. "We went with bright yellow, which really looks great with the blue and red logo." Initially, Dutton contemplated go- ing with high-visibility safety yellow, but nixed it when he saw that it clashed with the company logo. "e concept was created and imple- mented for all of our marketing and brand- ing collateral simultaneously," Dutton says. "It takes you back to your childhood … with the primary colors reminding you of the old Legos you had as a kid." Another element of the design on some vehicles that elicits happiness is the image of puppies, as well as the catchy compa- ny slogan: e plumber you'd send to your mom's house. "Our general manager always attaches pictures of puppies to his emails," Dutton says. "So, when we wrapped a truck for him, we put some puppies on it." e response from customers was so great, Dutton added puppies to another truck and have begun giving away stuffed puppies at different community events. From the puppies to the bright colors to the slogan, everything Dutton does comes across as fun. And that's exactly the kind of company he's created for his em- ployees and customers. u Pete Grasso is the editor of HVACR Business magazine. To download an entry form for the 2018 Tops in Trucks Fleet Design Contest, visit hvacrbusiness.com/topsintrucks. continued from page 25

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