HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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2017 EDUCATION SUPPLEMENT 10 hvacrbusiness .com BY TOM T EB B E When you think about investing in your business, you probably envision upgrading your facilities, purchasing new equipment, and buying new vehicles. All too oen, hvacr contractors overlook investing in their most valuable commodity — their employees. When I discuss training with hvacr contractors, they usually say something like, "I can't afford training." Yet, research estimates that 70 percent of all hvacr equipment installed during the last decade has inadequate airflow; 67 percent has been improperly charged; and 72 percent of the systems are oversized. In the end, lack of appropriate training has cost contractors and their customers millions of dollars on wasted energ y. is is not a sustainable business model. If you aren't training today, don't expect a profitable tomorrow. Here are five reasons why. Equipment is only as good as the quality of the installation. Years ago, mechanical equipment functioned in such a way that one could figure out the program by being clever. With energ y costs rising, our industry sought to maximize the performance efficiency of hvacr equipment by advancing from the electro-mechanical age into the digital age of sealed systems. Being clever is no longer good enough. Proper technician training is the only method by which we can meet the challenges of installing and servicing modern hvacr systems. Perception is reality. Does the technician match the perceived company image your company is trying to promote? Today's contractors are not selling just a product; they are selling an image. If the technician is not trained in customer service skills or is technically lacking, the customer will know it, remember it, and tell everyone else about it. e power of a good experience goes a long way. Word of mouth is still the strongest — and in some cases the most effective — form of advertising. It is essential that companies invest in their image to differentiate themselves from their competitors. 5 Reasons To Invest In Training Now Being clever is no longer good enough. Proper technician training is the only method by which we can meet the challenges of installing and servicing modern hvacr systems.

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