HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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9 HVACR BUSINESS JUNE 2017 www. hvacrbusiness .com If given the chance to start over with the design, Mericle says he wouldn't change a thing. "It was a long road, with many revisions along the way," he says. But, we absolutely believe it's a home run." WINNER Krinkie's Heating, Air and Plumbing St. Paul, Minn. 12 vehicles BRUCE KRINKIE, OWNER Contractors who have been around for a while know the importance of name recognition and, when you're designing a new look for your fleet, you don't want to lose that brand equity. "We wanted to be different from what we were for the last ten years, but not so much that we looked like strangers to our clients," says Jeff Madison, general manag- er of Krinkie's Heating, Air Conditioning and Plumbing in St. Paul, Minn. "e idea for the vehicle design came from a number of sources." Having recently ended a 10-year term with a national franchisor, Krinkie's was faced with a branding challenge of balanc- ing the old with the new … without losing who they were. "With the new logo, we wanted to in- corporate the original Krinkie's logo that was used from 1981-2006, and balance it with the look our clients had become accustomed to seeing the last 10 years," Madison says. "e result is a perfect blend of the company's original colors with our more recent colors scheme." With a complete rebranding, Madison knew it wasn't going to be cheap. Instead of rolling out the new design on a couple of vehicles and slowing incorporating it as new vehicles were purchased, Krinkie's needed to do it all at once. "We invested nearly $10K in design and $20K in fabrication, preparation and installation on our fleet," he says. "Where I've seen a huge return on this investment so far, is the pride and ownership the tech- nicians have over their vehicles." Madison says the technician's take pride in keeping their vehicles clean and neat and, when they stop for lunch, they park near a busy intersection just to make sure the trucks are seen. "We've had some tremendous response from some of our clients as well," Madison says. "One of our technicians even had a CSR who used to work in our office flag "I wanted to put the words 'Thank You' above the windshield. It's the first thing our clients see when we pull up to their home, and the last thing they see when we leave" Bruce Krinkie, Krinkie's Heating, Air Conditioning and Plumbing continued on page 10

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