HVACR Business

JUN 2017

Help hvacr contractors master the critical components of business management.

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Page 9 of 55

10 HVACR BUSINESS JUNE 2017 www. hvacrbusiness .com him down so she could tell him she loved the new truck!" e most important part of the design, Madison says, was actually the idea of the owner himself, Bruce Krinkie. "I wanted to put the words 'ank You' above the windshield," Krinkie says. "We went back and forth on whether it should read forwards, or backwards so you could read it in the rearview mirror." ey settled on making it so you can read it looking at the van — it's the first thing Krinkie's clients see when they watch the truck pull up to their home, and the last thing they see when they watch the technician get back in the truck to leave. "I didn't realize how great this was go- ing to look until I saw it from our clients' perspective," Madison says. "While in a clients' home with a technician, I looked out their large living room window and what stuck out the most was our vans tell- ing the client thank you." WINNER Tin Man Heating & Cooling, Inc. Bowling Green, Ohio 9 vehicles JEFF ZUHLSDORF, PRESIDENT When your company already has an interesting name and a unique logo, designing a vehicle wrap around it can be a difficult task. "When I hired a design company to come up with a wrap, I initially said I was open to changing our logo," says Jeff Zuhlsdorf, president of Tin Man Heating & Cooling, Inc. in Bowling Green, Ohio. "But aer looking over the options they sent me, I knew that wouldn't work." Instead, Zuhlsdorf offered some opin- ions on how to design the wrap around his iconic Tin Man logo. Aer some back and forth, they hit jackpot with innovative and memorable graphics. "I wanted to get away from the red, white and blue you see on so many HVACR companies," Zuhlsdorf says. "Not only does that make us stand out, but no other company in our area even has wrapped vehicles." Tin Man is still in the early stages of its rebranding effort — with one van wrapped in the new design, one currently a 877-477-2690 l GPSINSIGHT.COM Tailored GPS Tracking Solutions Your trucks are moving billboards. Protect Your Brand with GPS Tracking. continued from page 9

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