HVACR Business

AUG 2017

Help hvacr contractors master the critical components of business management.

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CONTENTS AUGUST 2017/ VOL.12 / NO.8 D E PA R T M E N T S 5 Editor's Notebook Innovation abounds throughout the industry thanks to the commitment of its dedicated manufacturers. By Pete Grasso 20 Product Focus Residential Zoning, Air Distribution & Controls; Commercial High Performance & Green 22 20 Questions with Bruce Krinkie Owner of Krinkie's Heating, Air and Plumbing in St. Paul, Minn. M A R K E T WA T C H Stock Index: : e HVACR Business Stock Index posted a solid upswing, adding 30.55 points, or 2.04 percent, to end at 1525.06, a record in six out of seven months this year. Advancing issues flew past declining issues at a 23-to-8 count. Visit hvacrbusiness.com/stock-index to read this month's analysis. F E A T U R E S 8 How to Grow as a Leader e ability to show humility is one of the greatest strengths a leader can have. By Jeremy Noll 11 Engage Your Website Visitors Ten simple questions your website must answer to covert browsers into buyers. By Michael Haines 14 Focus on Customer Service Transform your CSRs from simple 'call takers' to best-in-class customer service specialists. By Tom Merriott C O L U M N S 6 If it Seems Too Good to be True, Then it Probably is Your interview process must include a background check, especially for the bookkeeper. By Ruth King 16 Take Responsibility for Recruiting Coworkers You must accept the responsibility of developing and managing a serious coworker staffing program. By Ron Smith 17 Commit Yourself to Becoming a Great Leader Outstanding performance is achieved by people who feel they have some ownership in the enterprise. By Mike Abrashoff 19 The Next Generation of HVAC Engineers When recruiting women, it's a mistake to think that a majority male workplace is a barrier. By April Ruggles

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