HVACR Business

SEP 2017

Help hvacr contractors master the critical components of business management.

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15 HVACR BUSINESS SEPTEMBER 2017 www. hvacrbusiness .com P eople who write for a living are notorious procrastinators — not because they don't love what they do, but because even for those with skill and experience, writing is difficult. For those who write less oen for business purposes, it can devolve into pure torture. Whether you're tasked with a memo, letter or report, follow the 10 tips below to improve your writing (and maybe even your enjoyment of the process). 1. Give yourself enough time. Experienced writers know how to speed up the writing process, but even they run into roadblocks in getting their work done. If you don't do a lot of writing, or are less confident in your skills, make sure you allow plenty of lead-time to write, edit and polish your work. Even a letter might take a few hours to pull together, and one of the keys to effec- tive writing is allowing yourself enough time to put your work aside for a day or two (or at least an hour or two) and go back to it with fresh eyes. 2. Consider audience and goals. Who are you writing for? What do you want to say? What do you want to accomplish? Answering those questions will dictate the content (the information you include), language (your word choices) and tone (relative formality or informality) of your work. 3. Outline your work. is is particularly important for longer pieces. Most of us were taught to outline our compositions in school for good reason: outlining helps you clarify your thoughts and develop a roadmap for your writing. Even if you're draing a brief letter, jot down a few bullet points about what you want to cover to make sure you include all your points. For a longer piece, such as a report, develop a more formal outline. at upfront investment in time will pay off in the end, because you'll find that writing (like many projects) goes faster when you plan and organize at the start. 4. Overcome writer's block. Following the first three tips should help you get started. But if you've done your planning and still don't know where to begin, start in the middle. Don't try to shape an opening (difficult) or closing (more difficult). Begin your dra by tackling the meat of your content: the three points you want to make in your memo, for example. By the time you get them on paper, you'll oen find that the beginning and ending take care of themselves. 5. Write simply. You're writing to communicate some- thing of importance to you and your One of the keys to effective writing is allowing yourself enough time to put your work aside and go back to it with fresh eyes. BY CHUCK EDDY continued on page 17 10 tips to deliver information and persuade others to your point of view IMPROVE YOUR BUSINESS WRITING

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