HVACR Business

OCT 2017

Help hvacr contractors master the critical components of business management.

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19 HVACR BUSINESS OCTOBER 2017 www. hvacrbusiness .com a piece that looks like a newsletter and includes informational tips and articles. is approach can help remind existing customers in particular, about the value you provide. Create a Referral Program Offering a Visa gi card for customers who provide referrals is a small price to pay to drum up business in the off-season. Another option is to provide a significant discount for any new referral. Remember, the cost of acquiring a new customer on your own is likely going to be more than what you'll pay a current cus- tomer for a referral, so be generous with your reward. You may consider making it a limited-time to incentivize customers to specifically spread the word during your slow periods. Develop a Win-back Campaign You likely have a database full of cus- tomers who are due for a new unit or re- pairs that they previously declined. Start tracking those interactions if you don't already, so you can follow-up when things slow down. Send those customers postcards re- minding them about your last visit and offer 10 percent off a new unit or large repairs of a certain amount to motivate them to take action before the problem gets worse. Community Involvement Staying top of mind in your area is es- sential year-round, to ensure that locals think of you first when an issue arises. Consider sponsoring local festivals or community events, such as fun runs, car shows and outdoor film screenings and local recreational sports leagues to raise awareness of your brand. ese efforts may not generate immedi- ate calls, but they will increase your expo- sure and build goodwill for your business in the community. e off-season shouldn't be a period of gloom and doom. Instead, embrace this slower time and use it to try out new mar- keting techniques that can keep you busy year-round. u Staying top of mind year-round is essential to ensure locals think of you first when an issue arrises. Visit us at www.TacoComfort.com or join us on social media. 3 easy settings. 1 great rebate. Step up to ECM high-efficiency with the 0015e3™ The 0015e3's cutting edge technology uses up to 85% less electricity. Installation is simple and no programming is needed. Just set it and walk away. Install it, forget it™ An unbelievable value The 0015e3 is packed with special features: • Replaces any 3-speed hydronic circulator in its class • BIO Barrier® protection against system contaminants • SureStart® automatic unblocking and air purging • Uses up to 85% less electricity Rebate details are online! Check online for a great 0015e3 Rebate in your area. Get the details and rebate form on our website at www.tacocomfort.com/0015e3. This offer begins July 4, 2017 and ends on November 11, 2017. Take advantage of great savings now! Tim Ross is a marketing veteran and president of Mudlick Mail, a leading provider of direct mail services. Over the last eight years, Tim has built Mudlick into a $40 million operation that has helped thousands of businesses develop sustainable sales growth. For additional information, visit mudlickmail.com.

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