HVACR Business

OCT 2017

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/890176

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CONTENTS OCTOBER 2017 / VOL.12 / NO.10 F E A T U R E S 8 The Importance of Ride-Alongs Finding the time to escape from the office and ride with one of your technicians for a day can be difficult. But, time spent mentoring and bonding with your employees in the field is solid gold. By Jodie Deegan 13 Differentiate Your Company Strategically timed advertising campaigns and well-designed marketing materials are key to capturing the attention of new clients and turning them into loyal customers. By Mike Tinz 15 Integrate Your Workforce Arm yourself with the knowledge of where to invest your time and money, the foundation of which lies in education and reaching potential employers earlier in their lives. By Robert Schroell C O L U M N S 6 Do You Have a Loyal Bookkeeper? Watch out! You have the perfect employee: hard working, dedicated and accurate. But do you? Here's how to spot a red flag. By Ruth King 17 Connect Your People to Your Purpose Having a vision for your company is only half the battle. Connecting your team to that vision is equally important, and simplicity is always best. By Mike Abrashoff 18 Make the Most of Your Seasonal Downtime Embrace the slower times and use it to try out new marketing techniques that can keep you busy all year. By Tim Ross D E PA R T M E N T S 5 Editor's Page As local business owners — as an industry — it's important to be there for your communities aer a natural disaster. Pete Grasso 20 Product Focus Residential Hydronic & Radiant Heating ; Commercial Heating & VRF Systems 22 20 Questions with Wil VandeWiel Chief executive officer for Taco, Inc. M A R K E T WA T C H Stock Index: e HVACR Business Stock Index rose 56.53 points, or 3.87 percent, and closed at 1516.98. Advancing issues dominated declining issues at a 25-to- 6 count. Visit hvacrbusiness.com/stock-index to read this month's analysis. Get a FREE cabinet with 4 portable parts cases when you upfit your new GM full-size work van with $2,500 worth of Adrian Steel product. Talk to your local Adrian Steel distributor or GM dealer for details. Offer valid Sept. 15th - Nov. 30th, 2017. Offer valid between 9/15/2017 – 11/30/2017 on upfits of $2500 or more of installed Adrian Steel products by an authorized Adrian Steel distributor on a new Chevrolet Express or GMC Savanna cargo vans. See authorized Adrian Steel distributors for details. Program rules subject to change. SPECIAL OFFER! THE GET ORGANIZED EVENT Adrian Steel presents

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