HVACR Business

OCT 2017

Help hvacr contractors master the critical components of business management.

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www. hvacrbusiness .com www. HVACRBUSINESS .com 5 HVACR BUSINESS OCTOBER 2017 Educate, Assist Your Customers after Disaster Strikes H urricane Harvey devastated the Houston area, with massive flooding throughout southwest Texas and Louisiana. Residents in Florida are starting to rebuild their lives aer Hurricane Irma pounded the state and it will be a long time before Puerto Rico recovers from Hurricane Maria. e aermath of these storms has le thousands under wa- ter, without power and even homeless. Long aer the winds die down and the rain stops, efforts to rebuild these areas will continue. As local business owners — as an industry — it's important to be there for the community. As cleanup commences, it's important for you to educate your customers on the dangers of starting up their HVACR systems aer flooding. "Standing water in a yard, house, or basement can damage a home's heating, cooling, and water heating equipment in ways that are not always readily ap- parent, putting families at risk," says Stephen Yurek, president and CEO of Air-Conditioning, Heating & Refrigeration Institute (AHRI). "We advise homeowners to play it safe and replace, rather than repair, flood-damaged heating, cooling, and water heating equipment." ere is a huge safety issue when it comes to starting up their AC units aer such a severe storm and flood. Located just outside Houston in Waller, Texas, Goodman Manufacturing was right in the thick of the storm and has been going above and beyond to help its local community and its contractor customers. "We were fortunate enough to survive Harvey and contin- ue to provide customers with consistent product output," says Nathan Walker, senior vice president for Goodman." We were working in less than favorable conditions but we came togeth- er and were able to get up and running almost immediately following the storm." As an expert and a leader in your community, you must communicate with your customers the importance of having a certified HVACR technician take a look at the full system prior to starting it back up. "Many people will want to simply fire everything back up and see what works, but it's highly advisable that a techni- cian checks it out first," Walker says. "e damage may not be visible." In addition to the electrical concern — which is probably the biggest — the second level of potential damage comes as the unit may have moved during the storm. You know your market and communicate regularly with your customers. Be sure to reach out to the customers you know are in flooded areas — whether that be via email or phone call — and let them know they need to have that sys- tem checked out prior to turning it back on. Social media is a great tool to get the word out. In addition to educating your customers on the dangers, it's important for you to be there as a pillar of the community. Andrea Hughes, director of operations at DUCTZ in Florida, provided shelter for her employees, along with her family, at her home so they would be safe during the worst of the storm. Like millions of other Florida residents, she is assessing damage to her home and business. She is also working hard to inform her community about how to efficiently and effec- tively navigate the sometimes con- fusing process of determining when a home is safe to enter following a hurricane Edd Helms Electric & Air Conditioning in South Florida has been actively involved in emergency power restoration and emergency HVACR services as well. Daikin, the parent company for Goodman, is actively par- ticipating in the rebuilding efforts for employees and other community members whose lives have been affected. e company has recently donated $100,000 to the Red Cross and $100,000 to WARM (Waller Assistance & Restoration Ministries). e Mechanical Contractors Association of America (MCAA) has also activated it's Disaster Relief Fund, just as it did aer Hurricane Katrina in 2005. Every dollar the fund receives is promptly redistributed to those office and field employees of MCAA member compa- nies who are desperately in need as a direct result of Hurricane Harvey. To contribute, visit mcaa.org. Many local contractors, distrubutors and manufacturers are doing what they can to help these affected areas recover — and even if you're company isn't located in Texas, Florida or Puerto Rico, you can help too. Please consider following the lead of these companies by donating to the Red Cross or another reputable charity. is industry is full of great people and at times of un- certainty and stress, true leaders rise to the occassion to help those around them. As Charles Dickens once said, "No one is useless in this world who lightens the burdens of another." u TERRY Tanker Publisher ttanker@hvacrbusiness.com PETE Grasso Editor pgrasso@hvacrbusiness.com JIM McDermott Editorial Advisor jmcdermott@hvacrbusiness.com MEGAN LaSalla Art Director mlasalla@hvacrbusiness.com BRUCE Sprague Circulation Manager bs200264@sbcglobal.net BARBARA Kerr Executive Assistant bkerr@hvacrbusiness.com SUBMISSIONS editorial submissions: pgrasso@hvacrbusiness.com ADVERTISING STAFF EAST COAST/SOUTHEAST JIM Clifford Regional Sales Manager Tel 201-362-5561 Fax 201-334-9186 jclifford@hvacrbusiness.com MIDWEST ERIC Hagerman Regional Sales Manager Tel 440-471-7810 Fax 440-471-7943 ehagerman@hvacrbusiness.com WEST COAST TERRY Tanker Publisher Tel 440-471-7810 Fax 440-471-7943 ttanker@hvacrbusiness.com HVACR Business, founded January 1981, is a monthly national trade magazine serv- ing contractors, mechanical engineers, manufacturers, manufacturer representatives, wholesalers, distributors, trade associations, and others in the heating, ventilating, air conditioning and refrigerating (HVACR) industry primarily in the USA. The editorial focus and mission of HVACR Business is to provide business owners and managers with the very best business management concepts available. Critical topics covered include leadership, management, strategy, finance, sales, marketing, training, education, staffing, operations, human resources, legal issues, customer service and more. We are dedicated to helping contractors master these key man- agement skills and provide them with the resources necessary to build strong, prof- itable companies. Every effort is made to provide accurate information, however, the publisher assumes no responsibility for accuracy of submitted advertising and editorial information. Copyright©2017 by JFT Properties LLC. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, or by recording, or by any in- formation storage or retrieval system, without written permission from the publisher. Subscription Rates: Free and controlled circulation to qualified subscribers. Non- qualified persons may subscribe at the following rates: U.S. and possessions: 1 year $48; 2 years $75; 3 years $96; Canadian and foreign, 1-year $108 U.S. funds only. Single copies $8. Subscriptions are prepaid, and check or money orders only. Subscriber Services: To order a subscription or change your address, write to HVACR Business, 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145 or call (440) 471-7810; or visit our Web site at www.hvacrbusiness.com. For questions regarding your subscription, please contact bkerr@hvacrbusiness.com. HVACR Business (ISSN 2153-2877) Published monthly by JFT Properties LLC., 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145. POSTMASTER: Send address changes to HVACR Business, 24651 Center Ridge Road, Suite 425, Westlake, Ohio, 44145. Periodicals postage paid at Cleveland, OH and additional mailing offices. (USPS 025-431) THE HVACR MANAGEMENT MAGAZINE 24651 Center Ridge Road, Suite 425 Westlake, OH 44145 Tel: (440) 471-7810 Fax: (440) 471-7943 Web site: www.hvacrbusiness.com (ISSN: 2153-2877) www. hvacrbusiness .com At times of uncertainty and stress, great leaders rise to the occassion to help those around them. EDITOR'S NOTEBOOK BY PETE GRASSO

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