HVACR Business

DEC 2017

Help hvacr contractors master the critical components of business management.

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I t's likely that by this point in online history, your company has a pres- ence on social media. Platforms such as Facebook, Twitter and Instagram are imperative in today's business world. With so many channels to choose from, selecting them strategically is important. At Champion AC, we have long used social media to communicate with our au- diences. But increasing social media plat- forms and exorbitant amounts of content compound these challenges. Standing out in the clutter and keeping your audience's attention is ever challenging. Using one social media platform may be effective, but using two or three that complement each other is better. Here are a couple of ways to blend social media platforms. Facebook and Twitter Facebook's active audience skews old- er, while younger demos prefer Snapchat and Instagram. Look at the three plat- forms you think would bring you the most bang for your buck. We use Facebook and Twitter primarily. is has worked best for us, with a fo- cus on each platform to engage and edu- cate. Specifically, we use the platforms in the following ways. rough our Facebook page, we share specials. We showcase the culture of our team and office environment. We post ed- ucational blogs on AC systems, tips/tricks and allerg y information. We also host special giveaways to get our Facebook users excited and engaged. We also use some of Facebook's newer features like Cover Videos (as opposed to Cover Photos). On Twitter, we share blogs and use key terms and phrases to connect with poten- tial customers. We also re-share allerg y and meteorolog y content from our local meteorologists. So much of the HVACR industry 11 HVACR BUSINESS DECEMBER 2017 www. hvacrbusiness .com Facebook's active audience skews older, while younger demos prefer Snapchat and Instagram. Look at the three platforms you think would bring you the most bang for your buck. Stand out in the clutter and keep your audience's attention by blending platforms BY BEN HUBBERT REFRESH YOUR SOCIAL MEDIA PRESENCE continued on page 12

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