HVACR Business

DEC 2017

Help hvacr contractors master the critical components of business management.

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CONTENTS DECEMBER 2017 / VOL.12 / NO.12 F E A T U R E S 8 Increase Your Sales with New Marketing Trends Five ways mobile technolog y changed online marketing for residential HVACR businesses. By Todd Bairstow 11 Refresh Your Social Media Presence Stand out in the clutter and keep your audience's attention by blending platforms. By Ben Hubbert 13 The Evolution of Smart Home Performance An explosion of smart-technolog y for residential are being integrated into existing energ y efficiency programs. By Kara Saul Rinaldi and Julie Caracino C O L U M N S 6 Five Activities that will Make a Difference in 2018 Profitability is the key to survival. Here's five things you can do to ensure profitability in the New Year. By Ruth King 16 How to Recruit Women Technicians You just never know when you will run into a woman who has the skills, drive, desire or ability to become your next superstar technician. By Angie Snow 19 Put the Right People in the Right Roles A clear vision and the ideal team represent a strong mix, ensuring sustained growth and elevated performances. By Mike Abrashoff D E PA R T M E N T S 5 Editor's Page As buildings and equipment get more intelligent, so too must the industry as a whole. Pete Grasso 20 Product Focus Tools & Instruments 22 20 Questions with Ken Goodrich Owner and CEO of Goettl Air Conditioning M A R K E T WA T C H Stock Index: Te HVACR Business Index fell 46.48 points, or 2.94 percent, closing at 1532.28. Declining issues battered advancing issues by a better than 2-to-1 margin. Visit hvacrbusiness.com/stock-index to read this month's analysis. 60 Years of Excellence PURCHASE: a testo 320 or 330 Combustion Analyzer RECEIVE: 1 Year Additional Sensor Warranty PLUS a testo 770-3 Clamp Meter, FREE* FR E E! Clamp Meter* *For full redemption details visit www.testo.com/promo Offer valid: 8/1/17-12/31/17

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