CONTENTS
DECEMBER 2017 / VOL.12 / NO.12
F E A T U R E S
8 Increase Your Sales with New Marketing Trends
Five ways mobile technolog y changed online marketing for residential HVACR businesses.
By Todd Bairstow
11 Refresh Your Social Media Presence
Stand out in the clutter and keep your audience's attention by blending platforms.
By Ben Hubbert
13 The Evolution of Smart Home Performance
An explosion of smart-technolog y for residential are being integrated into existing energ y efficiency programs.
By Kara Saul Rinaldi and Julie Caracino
C O L U M N S
6 Five Activities that will Make a Difference in 2018
Profitability is the key to survival. Here's five things you can do to ensure profitability in the New Year.
By Ruth King
16 How to Recruit Women Technicians
You just never know when you will run into a woman who has the skills, drive, desire or ability to become
your next superstar technician.
By Angie Snow
19 Put the Right People in the Right Roles
A clear vision and the ideal team represent a strong mix, ensuring sustained growth and elevated performances.
By Mike Abrashoff
D E PA R T M E N T S
5 Editor's Page
As buildings and equipment get
more intelligent, so too must the
industry as a whole.
Pete Grasso
20 Product Focus
Tools & Instruments
22 20 Questions with
Ken Goodrich
Owner and CEO of Goettl
Air Conditioning
M A R K E T WA T C H
Stock Index: Te HVACR Business Index fell
46.48 points, or 2.94 percent, closing at 1532.28.
Declining issues battered advancing issues by a
better than 2-to-1 margin.
Visit hvacrbusiness.com/stock-index to read
this month's analysis.
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