HVACR Business

DEC 2017

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/909997

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S ometimes trying to lock down an online marketing strateg y feels like sailing a ship in choppy waters. While Google makes waves with new policies and features, smartphones and mobile technolog y are making it difficult for HVACR contractors to stay afloat. Unless, of course, you have a better boat. Right now, the seas are stormy. Mobile technolog y is evolving at a breakneck speed and Google is making mobile search their number one priority. In all honesty, this has been in the making for years. Smartphone technolog y has been getting better and better. It was only a matter of time before it reached the HVACR industry. According to a recent report, 70 percent of the total time Americans spend online happens on their mobile phones. People are browsing the internet mostly in the early morning and late aernoon – believe it or not, over 60 percent of Americans check their phones within 5 minutes of waking up. Mobile technolog y is now an essential part of daily life. HVACR purchase deci- sions are being made online, on mobile. And that adds up to a lot of opportunities to reach potential customers. Over one third of homeowners start home improve- ment research on a search engine, which means a huge chunk of your target demo- graphic is going to search for an HVACR solution on their smartphone. How is one supposed to man a ship in such unpredictable waters? Since mobile usage is no longer in its infancy, we have a lot of data on what makes people call your HVACR company and what makes them lose interest. We have the tools to stay afloat, now all we need is a compass. Consider the following a map of sorts, so you can get your company headed in the right direction and stand apart from the competition. Here are 5 mobile trends to watch and how each one is going to help you land more customers. The Mobile Revolution When smartphones first hit the A clear vision and the ideal team represent a strong mix, ensuring sustained growth and elevated performances. 8 HVACR BUSINESS DECEMBER 2017 www. hvacrbusiness .com INCREASE YOUR SALES WITH NEW MARKETING TRENDS Five ways mobile technology changed online marketing for residential HVACR businesses BY TODD BAIRSTOW

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