HVACR Business

APR 2014

Help hvacr contractors master the critical components of business management.

Issue link: http://digital.hvacrbusiness.com/i/290247

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Management Resource Shelf Reaching Our Goals Through Habit and Motivation...6 Trademark Basics for Small Business Owners By Ben Biftu Esq. . ............. ..........................................26 20 Questions in Memory of Jack Hutchinson Former Vice President of HVACR Business ................34 APRIL 2014 / VOL.9 / NO.4 Small Businesses Big Brands By Jenn Lonzer 5 Do You Have a Collection Problem? By Ruth King 10 Avoiding Knee-Jerk Reactions By Greg McAfee 29 Who's in Charge of the HVACR Industry? By Wade Mayfield 14 Disconnected in a Highly Connected World By Lisë Stewart 20 HVACR Business Stock Index By Margot Crabtree 8 GETTING PAID A Payment Taking Primer for HVACR Contractors Page 12 SELLING THERMOSTATS THAT SAVE CUSTOMERS ENERGY AND MONEY Don't Miss Another Add-On Sales Opportunity Page 16 10 Steps to Setting Up a Payroll System Page 22 5 Advantages of Fleet Management Page 25 Maximize Your Mark-Up Page 30 Overtime: A Key Indicator for Healthy Growth Page 32

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